About

NICE TO MEET YOU

Approachable Entrepreneurship

After working with hundreds of entrepreneurs, I recognized that there are thousands more that never took the leap (92% of those wanting to start a business never even try). They are good people with great impactful ideas. But something held them back from going for it no matter how badly they wanted it or how hard they tried. They were like me...a Wantrepreneur.

Being a Nice Guy Entrepreneur myself, I recognize the things that make us Nice Guys, are often the things that hold us back.

Now I use what I’ve learned to help people just like you find momentum and success. I know both the systems and the motivations that help Wantrepreneurs overcome the obstacles to become successful Entrepreneurs.

Hi there, I'm Dr. Shane Smith

Believe it or not, I'm an introvert. And believe it or not, my first job was in sales. Although they tried to teach me, I found that I could never be that 'salesy' guy.

I didn't realize it then, but later in life, when I became a college professor of sales and marketing, what I had created was useful to many others that wanted to start their own business. Why? Because the fear of selling is often the largest obstacle in starting a business.

The more I worked with entrepreneurs and wantrepreneurs, I realized that so many of them also struggled with other areas. Like Fear. I started to recognize that while there were a lot of successful entrepreneurs out there that were Nice Guys, there were a lot more Nice Guys that never even gave it a shot (92%).

I knew I needed to do something. The more I sought out knowledge, the more Nice Guy Entrepreneurs I found. I also found a whole world of educators sharing their knowledge online. In my role supporting existing entrepreneurs, I also saw just how important a support group is to them, no matter what stage of success they are in.

That is when I knew that I needed to create the Nice Guy Entrepreneur. A knowledge-based platform that also provided the support that the entrepreneur needed.

Why I Do It

For most of my life, I did what many would call the right thing. I built a career grounded in service, education, and providing for the family. After leaving industry, I earned my PhD and dedicated myself to teaching others how to succeed in business. - while quietly putting my own entrepreneurial dreams on the shelf.  I was the dependable one. The provider. The good spouse and proud father. But deep down, I knew I had more to offer.

In my mid-fifties now, while most of my peers are eyeing retirement, I felt something more. Not a midlife crisis, but a midlife calling. I saw that millions of would-be-entrepreneurs- especially those like me, who aren't aggressive or salesy by nature - were stuck. Not because they lacked skills or ideas, but because they lack permission. Permission to dream. To try. To believe that being a "Nice Guy or Gal" didn't mean being left behind.

And so, The Nice Guy Entrepreneur was born.

What started as a side project turned into a mission: Helping middle-aged men/women who had spent their lives doing the responsible thing to finally step into the lives they were meant to live.  My signature approaach to business and sales - rooted in authenticity, kindness, and the N.I.C.E. sales method - resonated with those who didn't want to become someone else to succeed.

This mission is not just about building a business. It's about building a life. One filled with courage, doubt, second chances, and pride. It's not about being Late to the Party. It's more about being the LIFE of the Party.

Remember what they say,       "Nice Guys finish...

                                                                    ....and OUTLAST"