How to Sell About Contact

You Finally Started Your Business.   Now, Let's Make It Work.

 

Build confidence, learn to sell authentically, and grow your business - without becoming someone that you're not.

 
This is a supportive path forward, built by and for people like us.
Making Entrepreneurship Approachable for all.
Join The Nice Guy Network ($47/month)

No pressure. No sales pitch.

Just progress through clarity and support.

"I never had a lemonade stand, but I'm ready now."

You never had to be entrepreneurial to become one. Let's advance your dreams so that you can show the world 'Your World' just what you're made of.

Entrepreneurship felt Risky

You needed to put food on the table, pay for the braces, add the college fund, and just be the steady for the family.

Selling never felt natural

Any time you tried to sell, it felt so uncomfortable and made you feel so awkward. So, not YOU. Or maybe you never even tried, but the thought of it is enough to make you feel uneasy. 

You kept waiting for 'someday'

Not because you are lazy - but because you wanted to do it right. Not going to fail. Nope. It had to be the right time to give it your all.

You did the hard part. You Started.

Maybe quietly. Maybe while still working your job. Maybe while wondering if this was a mistake.

And now you're realizing... It's harder than I thought.

It isn't because it isn't a good idea. But because,

 

"You're not comfortable selling"

"You're not sure what to do next"

"You don't have a support system of people who understand you"

 

You don't need to become a different person to make this work.  

You just need a better way to approach it.

Hi, I'm Shane.

I figured this out the hard way, just like you.

I started off in sales. Why? Ugh. Long story. But for now, let me just say I had to figure it out, and fast.  I did. And I developed a way that not only worked for me, but for thousands of others. 

I've lived on both sides of entrepreneurship.

Before academia, I built and worked in real businesses. Later, I earned a PhD in business and spent years helping entrepreneurs grow—while quietly wrestling with my own discomfort of starting and taking action.

I created The Nice Guy Entrepreneur to be the resource I wish I'd had—one that combines real-world experience, clear frameworks, and human encouragement. 

 

Read my story

Entrepreneurship Should Feel Like You

 

That's why I teach a different approach to sales and growth - the N.I.C.E. Method - designed for people who hate traditional selling and never really had that lemonade stand.

Learn How to Sell Without Feeling Salesy

Start Where You Are Comfortable

How to Sell When You Hate to Sell


Join the Waitlist for the upcoming book.

Book Waitlist
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  • Live access
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  • Full access to "How to Sell When You Hate to Sell" DIY Course
Join for $47 / month
How to Sell Live Cohort


Implement this in your business immediately - with hands-on guidance and accountability.

$997 ($497 for members)

In the past month, I have done more than I have done in three years. Thanks Shane!

Shelby S.

Scott O.

I used what we learned in the course and got my first sale!

I can’t begin to express the deep transformation that occurred in every aspect of my life

Rebecca Night

I love having someone to talk to about where I am. No matter if it is good or bad.

Tim F.

You Don't Have to Do This Alone

Join the Network to get started.